Work experience
• Lead sampling events for Georgia Loves Dew program
• Worked with radio stations to set up/execute events for Mountain Dew
• Conducted audit of QuikTrip gas station to ensure program execution
• Interfaced with Key Account Managers for execution of Georgia Loves Dew account programs
• Developed & presented end of summer presentation to Pepsi Leadership Team
Marketing Intern, Pepsi Beverages Company, Atlanta, GA
06/12-08/12
2010 - present
2010 - present
Target, Associate Brand Ambassador, Tallahassee, FL
06/12-09/12
• Planned an in store Target shopping event for 3,000 freshman
• Selected to market the Target company brand and promote products to incoming freshman during orientation week
• Selected & managed a team of 130 students who assisted with the Target Shopping Event
• Highlight unique product features of existing and newly launched BlackBerry products to campus constituents of Florida A&M University
• Promoted campus events through positive buzz and social networking activity on campus
• Increasing product trial, brand awareness, and purchase consideration through unique promotions
RepNation, BlackBerry Campus Ambassador, Tallahassee, FL
08/11-1/12
Florida A&M University, Tallahassee, Florida
Graduation: May 4, 2013
Major: Public Relations
Concentration: Education
Education
Miss Junior Attendant, Florida A&M University Royal Court, Tallahassee, FL
08/11-05/12
• Traveled to various cities to recruit high school students on behalf of FAMU
• Implemented and planned programs including town hall meetings, exercise life classes and social events to enrich the class of 2013
• Participated in various panels including an anti-hazing forum and relationship seminar
• Managed a six-member staff
• Organized strategic planning for campus campaigns, initiatives and events
• Planned and implemented promotional events
• Participated in live, 30-minute program “SGA Talks” which aired weekly to inform FAMU students about political and social events sponsored by SGA
Director of Communications, Florida A&M Student Government Association, Tallahassee, Florida
05/10-05/11
Internship Project Manger “Scouting for Change”
• Planned a six-week fundraising campaign that raised more than $75,000 to help build a school in Nairobi, Kenya
• Developed and executed media outreach plans
• Created and executed internal and external communication strategies
Central Florida Council Boy Scouts of America, Orlando, Florida
05/09-01/10
• Served as an associate on accounts including Sony Entertainment and Victoria Secret to create marketing strategies to advertise products and services to FAMU students
PRodigy PR Firm (student-run), Tallahassee, FL
08/09-04/10
Community Service
• Mentored 40 students during an eight week program designed to assist first-year students with transitioning from high school to college
• Conducted time management, life skills, essay writings, organization and diversity lectures
First Year Experience Peer Mentor, Florida A&M University, Tallahassee, FL
08/11-12/12
• Drafted and distributed news releases
• Researched, negotiated and monitored cooperative & broadcast promotions
• Conducted marketing, competitive, destination, pop culture and media research
PR Intern, The Zimmerman Agency, Tallahassee, FL
1/12-Present
